Facebook Social Network - original_maintenance-guide.pdf

Use this guide to build a Facebook Page for the long haul

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Facebook Maintenance Manual

Table of Contents

Introduction............................................................................................................................................................................................................1 How (and Why) to Convert a Facebook Profile to a Page.........................................................................................................2 Facebook Page Admin View.........................................................................................................................................................................4 How to Change a Page’s Name ..................................................................................................................................................................5 Why it’s Important to Assign Admin Roles and Establish Rules............................................................................................. 6 How to Post as the Page Instead of Yourself ....................................................................................................................................8 How to Customize Status Updates..........................................................................................................................................................9 Tips for Better Timeline Posts.................................................................................................................................................................14 How to Choose the Platform that Will Give Your Facebook Page Super Powers...................................................15 How to Manage Your Timeline Apps....................................................................................................................................................16 How to Make the Most of Your Facebook Page’s Cover Photo..........................................................................................17 Facebook Maintenance Schedule .........................................................................................................................................................18

Facebook Maintenance Guide | TOC

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Introduction Whether you’re new to Facebook or just want to use it more effectively for your business, this manual will help you learn to use some of the platform’s more advanced functions. It’s designed to help you optimize your business’s Facebook presence, show you how to set up and maintain your Page for success, and teach you how to use apps to build a powerful presence on Facebook.

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Facebook Maintenance Guide | Page 1

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How (and Why) to Convert a Facebook Profile to a Page Although it’s been possible since March of 2012, many Facebook users still don’t know that a Facebook profile can easily be converted into a Page. Facebook calls the process a “Profile to Business Page Migration” and you can do it by using this tool here.

Why you should convert your profile to a Page: Facebook Pages offer unique tools and features for organizations, businesses, brands and “public figures.” Facebook defines a public figure as an individual who may be a celebrity, writer, musician or may be a self-employed business consultant or other “personal” brand. If you are using Facebook as a business tool, you will want to set up a Page because it gives you access to many powerful marketing tools, including ads and apps. It is also a violation of Facebook’s Terms to use a personal account to represent something other than yourself (for example, to use a profile to represent your business). You can, however, continue posting to your “audience” from your personal account by allowing followers. When people follow your personal account, they’ll be able to get your updates in the News Feed without being a friend of yours. If you’re using your Facebook profile to represent something other than yourself, you could risk permanently losing access t